AI-Native Consumer Products Studio
Ready Aye Ready: Shipping a Privacy-First CAF Military Fitness App to the App Store Without Writing Code
AI-Powered Personalization, Automation, and Investor Empowerment
Problem:
Most fitness applications prioritize engagement metrics (daily active usage, streaks, social sharing) over operational readiness and privacy. For military professionals and tactical athletes, especially those trying to prepare for the Canadian Armed Forces Basic Military Qualification camp, this misalignment creates friction: they need structured, performance-oriented training with secure data handling—not gamified wellness tracking.
In Plain Terms:
Existing apps required accounts and cloud sync.
Many used push notifications and gamification that distracted from disciplined training.
Few addressed military-specific benchmarks (e.g., Rockport Walk, 20m Rushes, Sandbag Drag).
Daily usage often exceeded practical limits for operational personnel.
There was a gap for a focused, offline-first, military-aligned training readiness tracker.
Goal:
Identify and serve an underserved niche (military professionals and tactical trainees).
Ship a fully functional iOS product from zero to App Store publication without writing code, leveraging AI-assisted development tools.
Deliver a privacy-by-design alternative to mainstream fitness apps.
Prove viability of a one-time purchase model ($9.99 lifetime access).
Solution:
Strategic Direction
The decision was to design an offline-first, privacy-first readiness system with a military operational metaphor rather than a consumer fitness aesthetic.
Core design constraints:
No accounts
No ads
No cloud sync
No push notifications
Sub-1-minute daily interaction
Maximum five screens
This constraint-driven approach forced product clarity and prioritization.
Core Features Delivered
SITREP (Daily Readiness Engine)
Designed a 0–100 readiness scoring algorithm.
Traffic-light output: GREEN / YELLOW / RED.
Inputs: sleep quality, resting heart rate, pain level, cognitive flags.
Purpose: rapid operational assessment.
OPS (8-Week Training Program)
3 days/week periodized structure.
Targeted performance on Rockport Walk, 20m Rushes, Sandbag Drag.
Recovery Tracking.
LOG (Workout Tracker)
Structured logging aligned with program progression.
Minimal taps, optimized for speed.
INTEL (Performance Benchmarks)
Historical tracking of test metrics.
Designed for longitudinal comparison.
UX and Brand Identity
Multiple design review cycles established a “Military Professional” visual language:
Dark navy base
High-contrast white typography
Red accent (Canadian military reference)
Stencil typography
Tactical terminology throughout
The interface intentionally avoided gamification tropes.
Monetization & Technical Infrastructure
Integrated RevenueCat for a $9.99 lifetime access model.
Designed refund-aware access revocation flows.
Defined full PDF and CSV export requirements for every user data event.
Implemented in-app privacy policy consistent with local-only data architecture.
Validation and Prioritization
Confidence in direction came from:
Competitive analysis of mainstream fitness apps (account-based, engagement-driven).
Interviews and informal validation with tactical users.
Constraint-based prioritization: any feature that increased friction or required cloud infrastructure was excluded.
Iterative UX refinement to maintain sub-1-minute daily use target.
Alternative paths considered:
Subscription model (misaligned with short training lifecycle).
Cloud sync (rejected to preserve privacy positioning).
Ongoing engagement loops designed for lifestyle athletes (misaligned with mission-driven training window).
Result:
Successfully navigated App Store submission and resolved binary rejections and metadata issues.
Published a live App Store build.
Delivered full product without writing code, using AI-assisted development workflows.
Implemented functioning monetization at launch.
Established a differentiated positioning: privacy-first military readiness tool.
Early qualitative feedback emphasized:
Appreciation for minimalism.
Alignment with professional training identity.
Value of readiness scoring clarity.
Contribution:
This project demonstrates end-to-end product ownership:
Research
Competitive landscape analysis.
Military fitness standards mapping.
Validation interviews with tactical users.
Strategy
Defined product vision and value proposition.
Selected monetization model.
Established constraint-driven scope control.
Product Definition
Authored full PRD across four core modules.
Defined user stories and acceptance criteria.
Designed readiness scoring algorithm logic.
UX Direction
Directed visual identity and interaction philosophy.
Iterated through multiple design cycles.
Delivery
Coordinated AI-assisted development.
Managed App Store review cycles.
Resolved compliance and metadata feedback.
Skills Demonstrated
Product strategy
Constraint-based prioritization
PRD authorship
UX direction
Mobile monetization design
App Store optimization
Privacy-by-design architecture
Agile iteration
Artefacts
Commercial Bank
Investment Management Platform for Financial Institutions, High Net Worth Individuals & Treasury Functions
AI-Powered Personalization, Automation, and Investor Empowerment
Problem:
Traditional investment platforms often struggle to offer personalized experiences at scale, leaving investors to navigate complex financial decisions without tailored guidance. In addition, as the user base grows, scalability and operational efficiency become critical pain points, especially in managing portfolios, automating processes, and providing real-time insights.
Investors, ranging from novices to seasoned professionals, demand more than basic portfolio management. They seek personalized investment journeys, seamless automation, and interactive tools that empower them to make informed decisions. Omnix, as an investment platform, was challenged to evolve beyond standard offerings and meet the expectations of a rapidly changing financial landscape.
Goal:
The primary objective was to transform Omnix into a cutting-edge investment platform that could:
1. Deliver hyper-personalized user experiences at scale.
2. Leverage AI and data-driven insights to enhance investment decision-making.
3. Automate core processes to drive cost efficiency and scalability.
4. Empower users through interactive analytics and education.
Solution:
I spearheaded a comprehensive upgrade of Omnix, focusing on four key areas: AI-powered personalization, automation, data-driven decision-making, and investor empowerment.
1. Client-Centric Design and Personalization at Scale:
We designed a hyper-personalized investment journey for each user. By leveraging AI algorithms and behavioral data, we tailored investment recommendations and curated financial strategies that aligned with users' risk profiles, goals, and preferences. This allowed the platform to dynamically suggest adjustments to investment portfolios ensuring that users’ portfolios stayed aligned with their personal and financial objectives.
Key Features:
- Personalized onboarding that helped users define their financial goals.
- AI-driven portfolio recommendations that adjusted based on market conditions.
- Micro-segmentation to create highly targeted user experiences, increasing engagement and satisfaction.
2. Automation for Cost Efficiency and Scalability:
To improve operational efficiency, we automated routine processes. The integration of API-driven systems allowed for high-frequency trading and real-time asset allocation adjustments without manual intervention, significantly reducing the cost and complexity of managing large volumes of transactions.
Key Features:
- API integrations for seamless trade execution and data collection.
- Fully automated investment rebalancing (optionally) based on user-defined triggers or AI-driven insights.
3. Data-Driven Investment Decisions through AI and Behavioral Finance:
We integrated AI and machine learning tools to provide real-time portfolio adjustment suggestions, predictive analytics, and behavioral finance insights. By analyzing market trends and user behaviors, the platform offered proactive recommendations. This resulted in smarter, data-driven investment decisions that improved long-term performance for users.
Key Features:
- Behavioral analytics dashboard offering insights into how users’ actions were influenced by common cognitive biases.
- AI-driven portfolio adjustment suggestions that aligned with market conditions and users’ financial goals.
4. Interactive Portfolio Analytics for Investor Empowerment:
We introduced interactive tools that empowered users to take control of their investment strategies. Users could simulate various scenarios, such as market crashes or economic booms, and assess their portfolio’s performance under different conditions. In addition, the platform offered real-time, interactive reports, allowing users to visualize the impact of their decisions and explore potential outcomes before making changes.
Key Features:
- Scenario simulation tools that allowed users to test the impact of potential decisions on their portfolios.
- Real-time portfolio health checks that evaluated diversification, risk exposure, and performance metrics.
- Peer comparison tools that allowed users to benchmark their portfolios against similar investors.
Result:
The transformation of Omnix led to impressive results across multiple areas:
- User Satisfaction and Engagement: Personalization at scale resulted in a 37% increase in user engagement, as investors received tailored content, recommendations, and portfolio management strategies.
- Operational Efficiency: The automation of portfolio management and trading processes reduced operational costs by 25%, while enhancing scalability to support a growing user base without compromising service quality.
- Investor Empowerment: Users reported feeling more in control of their financial futures, thanks to interactive analytics and educational resources, resulting in a 31% improvement in customer satisfaction scores.
- Improved Investment Outcomes: Data-driven insights powered by AI resulted in a 19% improvement in portfolio performance compared to manually managed investments, validating the effectiveness of automated, AI-driven strategies.
- Revenue Growth: The introduction of advanced features, along with payment tiering models, generated additional revenue streams for the platform, contributing to a 15% increase in overall revenue.
Contribution:
As the product manager leading this transformation, my role encompassed everything from strategic planning and market research to tactical execution and cross-functional collaboration. I worked closely with data scientists, UI/UX designers, treasurers, relationship managers and engineers to ensure that the vision was translated into a functional, user-friendly platform. Key responsibilities included:
- Conducting deep market and user research to inform the platform’s evolution.
- Overseeing the development and integration of AI, automation, and interactive tools.
- Driving stakeholder alignment and securing buy-in from senior leadership.
- Leading user testing and iterating on features to ensure continuous improvement.
By focusing on a user-centric design, data-driven decision-making, and automation, we delivered a best-of-class investment platform that not only met the current demands of investors but also positioned Omnix as a leader in the investment management space.
Artefacts
Digital Bank
Payment Collection Management System
Empowering Payment Ecosystems: Achieving Seamless Payment Confirmation and Merchant Empowerment
Problem:
Delayed payment confirmation and cumbersome verification processes pose significant challenges for businesses in relation to digital payments. Additionally, enabling merchants to manage payment collectors efficiently is a complex task often requiring direct intervention.
Goal:
Innovate payment confirmation by implementing a solution that not only exceeds real-time standards but also empowers merchants to manage their collectors effectively, reducing operational bottlenecks.
Solution:
Recognizing the multifaceted challenge, I spearheaded the development of an innovative payment confirmation ecosystem. By harnessing Amazon's Rekognition technology and leveraging APIs from the country's Inter-Bank Settlement System, we established a better-than-real-time payment confirmation system. This breakthrough solution ensured seamless and accurate payment validation, enhancing trust and expediting transactions.
Moreover, we tackled the merchant-collector dynamic. I conceptualized and oversaw the creation of a comprehensive system that empowered merchants to create and manage payment collectors. This feature streamlined payment processes and reduced the need for manual intervention. Collectors, in turn, were equipped with parameters for alert confirmation, enhancing their efficiency and accuracy.
Result:
The impact of our solution was profound. The payment confirmation system achieved an astounding accuracy rate of 99.7%. Client feedback was overwhelmingly positive, highlighting smoother operations, heightened customer satisfaction, and a marked reduction in administrative complexities.
The merchant empowerment component was equally transformative. Merchants reported a 45% reduction in payment-related queries and a 28% increase in transaction efficiency. Collectors benefited from the ability to independently verify payments, leading to a 24% reduction in processing time.
The company's financial performance also experienced a positive boost, as we introduced a transaction charge for each payment processed through the platform. This strategic move not only created an additional revenue stream for the bank but also contributed to its overall growth trajectory.
Contribution:
My role as the product manager and owner encompassed a range of responsibilities, from strategic planning to tactical execution. In-depth market research underpinned the ideation and development process, collaboration with the development team translated conceptual solutions into functional realities while I leveraged my communication skills to foster stakeholder alignment and secure essential buy-in.
Throughout this journey, a user-centric approach remained pivotal. Rigorous user testing and iterative improvements were integral to refining both the payment confirmation and merchant empowerment aspects. By following a comprehensive product management process that encompassed research, synthesis, ideation, communication, and development, we successfully delivered a groundbreaking payment system.
On a final note, below are links to customer video testimonials, providing firsthand accounts of the transformative effects of the solution.
Artefacts
Peer-to-Peer Money Request System
Enhancing Account Holder User Experience with Peer-to-Peer Money Requests
Problem:
Banking technology is ever evolving and there always exists a need to enhance user experience and convenience. Traditional methods of transferring money often involve multi-step processes and account numbers with the potential to cause friction for users. Additionally, sharing bills and expenses among friends, family and acquaintances lacks a seamless digital solution. We identified the need to simplify money transfers, bill sharing, and money related peer-to-peer communication.
Goal:
Our primary goal was to create a seamless and user-friendly system within the banking app that allowed users to effortlessly request and transfer money using usernames, phone numbers and payment links. Beyond money transfers, we aimed to foster a social financial ecosystem that would empower users to share bills, purchase airtime, and even facilitate sharing of carts for groceries and utilities within the app.
Solution:
The journey began with a deep exploration of user pain points and needs. By recognizing the challenges posed by conventional money transfer methods and the absence of streamlined bill-sharing and marketplace interactions, the concept of a comprehensive peer-to-peer money request system was conceived.
1. Anchoring Around a Metric: The pivotal metric we chose to gauge success was user adoption and engagement. We aimed to achieve a substantial increase in user activity related to money requests, transfers, bill sharing, and marketplace interactions.
2. Segmenting Users and Gathering Feedback: The user base was categorized into those who had encountered difficulties with traditional transfers and those seeking more convenient ways to manage shared expenses. Extensive user feedback sessions were conducted to understand pain points and desired features.
3. Building the Roadmap: The development roadmap centred around two core aspects:
- Simplified Money Transfers: A user-centric design approach enabled users to initiate money transfers with usernames, phone numbers or payment links. This enhanced the ease of transactions and removed the need for cumbersome details.
- Expanded Financial Social Ecosystem: The system was augmented to enable users to share bills, purchase airtime, and even share carts and transfer payment responsibility within the app's marketplace. This holistic approach aimed to foster financial interactions akin to social interactions.
4. Continuous Iteration: The implementation of the peer-to-peer money request system was followed by rigorous testing and continuous monitoring of user engagement. Feedback loops were established to collect user opinions, enabling iterative improvements to the system's functionalities.
Result:
The introduction of the peer-to-peer money request system brought forth transformative results:
- User Engagement: The system experienced a surge in user engagement, with a marked increase in daily money requests, transfers, bill sharing, and marketplace activities.
- Convenience: Users lauded the simplified money transfer process and the ability to request funds using usernames, reducing the friction associated with traditional transfers.
- Enhanced Social Financial Interactions: The system's expansion to bill sharing, airtime purchases, and marketplace interactions resonated with users, further positioning the banking app as a hub for seamless financial interactions.
- User Satisfaction: User feedback indicated a high level of satisfaction with the enhanced functionalities, emphasizing the app's role in simplifying financial interactions.
Contribution:
This case study highlights my instrumental role in reshaping a conventional banking app into a dynamic financial ecosystem. Embracing a user-centric design ethos, I spearheaded critical phases of this transformation. Firstly, I played a key role in user segmentation, identifying distinct user needs that guided feature development. Secondly, I led extensive feedback sessions, giving users a voice in shaping the app's evolution and pinpointing pain points. Lastly, I strategically contributed to the development roadmap, simplifying money transfers and expanding the app's financial social ecosystem. Continuous iteration, driven by user feedback, underscored this transformation's success, resulting in heightened user engagement and satisfaction. This case study illustrates my pivotal contribution in crafting an innovative and user-friendly financial platform.
Artefacts
A Card Subscription Management Feature & an Integration With A Stock Trading Platform
I am adding these artefacts to highlight some of the other work I did at Mintyn Bank.
The subscription management system was constrained from development by core banking architecture dependencies the bank had as well as transaction payloads that had rough and incomplete data but, the central idea: tracking and monitoring subscriptions on debit/credit cards and empowering card owners to manage them by displaying the information on the one hand and enabling calendar integration for reminder setting purposes on the other hand was well received and would scale at a bank with a more robust technical infrastructure.
The flowchart was for a third party integration project to offer international stocks housed in the partner’s app within the bank’s app. To plot the events in the loop; browsing the stocks, buying them & selling them, i had to read extensive API documents, use the partner’s app and study other apps that the partner had established a similar relationship with.
Artefacts
Lending-as-a-Service
Administrative Operations Management System
Creating a One-App-For-Everything Offering: Servicing The Operational Activities of Lending Businesses
Problem:
In lending businesses, disjointed operational activities, manual workflow management, and scattered data pose significant challenges. Lending institutions struggle with coordinating tasks, tracking processes, and maintaining transparency across their operations.
Goal:
Revolutionize the operational efficiency of lending businesses by introducing an all-encompassing Workflow Management System (WMS) that seamlessly integrates every facet of their processes. The aim is to streamline workflows, automate routine tasks, and provide real-time insights for informed decision-making.
Solution:
As the driving force behind this project, I led the development of a Workflow Management System (WMS) that offered an integrated solution for lending businesses' operational challenges. By leveraging user form creation and attribute selection technologies and harnessing the power of automation, the WMS centralized administrative and operational activities and made them available alongside core business-of-the-business offerings.
The system not only facilitated the automation of routine tasks but also incorporated features like customizable workflows, request tracking, and real-time analytics.
Result:
The impact of the WMS was transformative. Our users experienced a reduction in manual data entry and administrative errors. The streamlined workflows led to a 40% increase in processing speed, allowing businesses to handle a larger volume of applications without compromising on accuracy.
Client feedback highlighted enhanced operational transparency and reduced turnaround times. The real-time analytics provided by the WMS empowered decision-makers with insights into performance metrics, enabling proactive adjustments to optimize processes further.
Contribution:
My role encompassed various strategic and hands-on responsibilities throughout the project lifecycle. Deep market and competitor research laid the foundation for the WMS's conceptualization. Collaborating closely with the development team, I oversaw the transformation of ideas into functional features, ensuring seamless integration and performance optimization.
Incorporating the product management process, I orchestrated the research, design, development, and testing phases. The result was the successful creation of a Workflow Management System that catered comprehensively to the operational needs of lending businesses.
Artefacts
LegalTech Company
Legaltech E-commerce Website
Transforming LegalTech Retail: Building an Innovative Online Store at LawPavilion
Problem:
LawPavilion, a leading legaltech company, faced challenges in efficiently distributing its digital products, including license keys, textbooks, journals, and laws. With a disjointed purchasing process and limited user engagement, there was a need to streamline product distribution, enhance customer experience, and drive revenue growth.
Goal:
Create a unified and user-friendly online store that optimizes product access, enhances customer engagement, and increases transaction revenue for LawPavilion's legaltech offerings.
Solution:
Recognizing the need for a comprehensive solution, I led the development of an innovative online store. By closely collaborating with stakeholders, conducting in-depth market research, and analyzing user feedback, I identified pain points and opportunities. The online store would feature an integrated purchasing process, global search functionality, and seamless access to digital products. It would also automate tasks like license key distribution and user authentication.
To ensure success, I prioritized a password-less login system to simplify access for users and integrated the store with LawPavilion's CRM for personalized user experiences. This approach not only streamlined product access but also enabled better tracking and user engagement.
Result:
The launch of the online store yielded impressive results:
- Over 6,000 lifetime shoppers and millions in transaction revenue.
- 70% reduction in in-person marketing-prospect interactions due to the transition to online purchases.
- Significant reduction in incidents of fraud, saving the company a projected lifetime ₦10 million.
Customer satisfaction and engagement soared as users experienced a frictionless shopping journey and easy access to LawPavilion's digital products. The online store's intuitive interface and global search function empowered users to find and purchase products effortlessly.
Contribution:
Throughout the project, I employed a robust product development process:
1. Conducted extensive market research to understand user behavior, preferences, and pain points.
2. Synthesized insights from user feedback to identify key features and requirements.
3. Collaborated closely with stakeholders to ensure alignment with business goals and user needs.
4. Developed user stories, defined MVPs, and gathered feature ideas to guide product development.
5. Utilized a password-less login system to enhance user access and security.
6. Orchestrated the integration of the online store with LawPavilion's CRM and digital product offerings.
7. Regularly communicated with cross-functional teams, including designers, developers, and marketers, to ensure a seamless execution.
The successful launch and impact of the online store demonstrated the value of a user-centric approach to product development. By addressing pain points and optimizing the purchasing process, I significantly contributed to LawPavilion's growth and customer satisfaction, positioning the company as a leader in legaltech solutions.
Artefacts
Law Firm Management Web App
Transforming Legal Practice Management: Innovating Features for Enhanced Efficiency
Problem:
Law firms often grapple with managing complex workflows, documents, and client interactions. Existing practice management software lacked essential features for streamlined operations, leaving law firms with inefficiencies in reporting, contract management, document handling, and client communication.
Goal:
Leverage my background in law firm management to enhance a practice management software by introducing innovative features that modernize workflows, improve client engagement, and increase operational efficiency.
Solution:
Drawing from my firsthand experience in law firm management, I recognized the need for a practice management software that addressed critical pain points. I led the initiative to revamp the software, introducing key features to bridge gaps and optimize processes:
1. Reporting: I identified reporting as a pivotal aspect for law firms to analyze performance, track case progress, and allocate resources effectively. By integrating customizable reporting tools, law firms gained valuable insights to make informed decisions and enhance client communication.
2. Contract Management: I introduced an intuitive contract management feature to streamline document storage, version control, and collaboration among legal teams. This allowed law firms to efficiently manage client contracts and legal documents, reducing administrative burdens.
3. Feedback and Drive Integration: Recognizing the importance of client feedback, I integrated a feedback mechanism into the software. Clients could easily provide input on case progress and communication, enabling law firms to improve service quality and client satisfaction.
4. Docs and Calendar Integration: Seamless integration with popular document storage platforms and calendar applications empowered law firms to centralize case-related documents and sync important dates seamlessly.
Result:
The incorporation of these innovative features resulted in transformative outcomes:
- Law firms experienced enhanced operational efficiency by consolidating tasks within a single platform.
- Improved client engagement through real-time feedback and streamlined communication.
- Increased accuracy in contract management, reducing the risk of errors and oversights.
- Simplified reporting processes, enabling law firms to make data-driven decisions and allocate resources more effectively.
The software modernization empowered law firms to streamline internal processes, leading to better resource management, reduced administrative tasks, and improved case outcomes. Law firm teams benefited from increased collaboration, enabling them to focus on delivering exceptional legal services.
Contribution:
My contribution to this project encompassed a comprehensive approach:
1. Leveraging my background in law firm management to identify pain points and critical features.
2. Collaborating closely with software developers and designers to conceptualize, design, and implement features.
3. Conducting user testing and gathering feedback to refine features and ensure alignment with user needs.
4. Overseeing the integration of external platforms, such as Google Drive and Calendar, to enhance user experience.
5. Training law firm teams on utilizing the new features effectively and optimizing their workflows.
By infusing my industry expertise into the software development process, I not only addressed existing challenges but also introduced features that elevated the practice management experience for law firms. The project's success showcased the impact of aligning technology with real-world industry needs, ultimately contributing to more efficient and client-centric legal operations.
Legal Technology Firm
Law Firm Management Mobile App
Navigating the Ideation Process for FourFootSteps's Mobile-First Practice Management Solution
Problem:
Law firms struggle with efficient practice management and staying organized, leading to inefficiencies and potential errors in legal work. Finding a solution that streamlines practice management, enhances collaboration, and aligns with modern mobile workflows is crucial.
Goal:
Create a comprehensive mobile-first practice management software that caters specifically to the needs of law firms and other legal industry organizations, reducing administrative burdens, improving collaboration, and increasing overall efficiency.
Solution:
The ideation process began with in-depth research into the challenges faced by law firms in practice management. Insights from interviews with legal industry professionals, market analysis, and studying existing solutions guided the direction. The decision was made to develop a comprehensive mobile-first practice management software that combines matter management, document organization, task tracking, communication tools, and financial management features in a single platform.
Result:
The proposed solution received enthusiastic feedback during stakeholder presentations. Potential users expressed excitement over the prospect of a tailored solution that addresses their pain points while embracing a mobile-first approach. The concept resonated well within the legal community, with early interest and inquiries coming in even before the product launch.
Contribution:
1. Research: Conducted interviews with lawyers, paralegals, and legal administrators to understand their challenges and pain points in practice management.
2. Synthesis: Analyzed research findings to identify common pain points and desired features, such as document organization, task tracking, and efficient communication.
3. Ideation: Brainstormed various concepts and evaluated their feasibility and alignment with the identified needs, focusing on a mobile-first approach.
4. Communication: Presented the top concepts to stakeholders, incorporating their feedback and preferences to refine the mobile-first concept further.
5. Development: Collaborated with the product development team to create wireframes and mockups based on the refined mobile-first concept.
The ideation process culminated in the proposal of a comprehensive mobile-first practice management software tailored to the legal industry's unique requirements. The solution is expected to streamline processes, enhance collaboration, and alleviate pain points in practice management for law firms, ultimately improving overall efficiency and client satisfaction in the mobile era.
Artefacts
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